When I started blogging 2 years ago, I was anything but prepared.
I didn’t read blogs. I didn’t understand coding… or SEO… or how to use social media…
Clearly, I was poised for success!!
Except I wasn’t. And you know how I know?
STATS! The evil and seemingly all-knowing objectivity of cold hard numbers. I was no longer in the realm of the subjective arts… I knew exactly:
- How many people came to my site (not many)
- How long they stayed (not long)
- Whether they came back (not often)
- Whether they commented
- How many chose to follow me on all the social media sites
- How many chose to join my email list
- My Alexa ranking
- My Klout score
- My Google ranking
- And of course… HOW MUCH MONEY IT MADE ME (let’s just round that number to 0)
And those were just a few measurements. It seemed like there were dozens of numbers that were screaming for my attention… a hundred metrics I needed to improve…
The metrics that don’t matter….
Succeeding is tricky. Not just because it’s hard by any conventional standard, but because success is completely subjective.
And so I think lots of us clammer for concrete things to hang on to.
Let’s be honest. There are a ton of days when I feel like a complete failure and look for any number that can tell me that, despite what the voices in my head might say, I’m moving forward…
… but moving forward to what?
Metrics only matter if they’re helping you track progress that you actually care about!
There’s no need to track everything… just the things that you want to work on.
Goal first…. process second…. track what matters third….
Last week I challenged you to set goals before buying into a process.
This week I want to warn you to not get sucked into metrics that don’t matter.
There are lots in finance:
- NET WORTH
- HOW MUCH DEBT YOU HAVE
- How much you have saved for retirement
- HOW MUCH YOU SPEND ON FOOD
- What interest rate your mortgage is
In the right context, all of these numbers can help tell you something, but they can also be completely overwhelming and distracting.
Your job is to find the helpful ones and ignore the rest … financial or otherwise.
Thing to think about this week:
How do you know you’re being successful? Is success measured by increasing the balance in your savings account…. or in affording to take the weekend off to spend with your kids?
Which numbers – time, money, or otherwise – can you track to in order to… keep on track?
Write them down, and try only thinking about those for the next week (and ignore all the other ones).
Have an amazing week!
Rags to Reasonable Community Outreach Coordinator
Emily Nixon is an actor/writer/director/filmmaking Swiss Army Knife. She is also a big money nerd and Community Outreach Coordinator for Rags to Reasonable.
She came to this work after becoming completely fed up with living paycheque-to-paycheque and being too afraid to look in her chequing account. She is passionate about empowering other artists and variable income earners to keep doing what they love and feel confident about their finances.
Email Emily at firstname.lastname@example.org