That’s a phrase that floated through my newsfeed and I haven’t been able to shake it since.

The point was, as we reopen things, that the conversation we’re having is not about purpose or non-essential vs essential… it’s about consumption.

In a way, I can’t argue with that. So many of the choices being made right now seem to come from a need to return corporate profits to pre-COVID levels.

But on a micro level there are also people’s lives that are built on that consumption. People’s wages and individual purposes.

It is again, much more complicated than it seems.