It’s something I’ve struggled with since day one, and I know I’m not alone.

Artists may think that other folks have it easier, I have not found that to be true. Turns out it’s hard to price yourself and ‘get paid what you’re worth’ in lots of fields.

I’m a big fan of people getting paid what they’re worth. I’m a big fan of artists getting paid what they’re worth. Let the record show I am a big fan of this.

But I also struggle when I hear:

‘You have to raise your prices’.
“You’ll find people who CAN afford you”

Because that means leaving people behind.

And in finance, that means that the same groups of people always get left behind. This is hard to live with.

There are no solutions here. I work with people every day to better understand their expenses and what income goals they need to support them. Sometimes increasing income is absolutely necessary, but let’s not pretend it doesn’t come without a cost. Let’s not pretend that we can have it all.

If we are worth thousands of dollars for our services, some people will struggle to gain access to those services. This is part of the equation for many of us, not just the very present imposter syndrome at the heart of a low ball offer.

Raising prices IS complex, and deserves careful thought about what you’re trying to do, what you can afford, and what is the best option when balancing your own care and the care of those you serve.